Start with the audience, clarify positioning, design an accessible content system, use photography responsibly, build a useful website funnel, run email campaigns well and measure results that matter.
Best for: Small teams who do their own communications.
Version 1.
Sample page
Lesson 01
Effective nonprofit marketing serves distinct audiences: participants, volunteers, donors, partners, and advocates.
Write an audience brief for each group: need, barrier, preferred channel, and desired action.
Worked example A food program uses SMS and flyers for participants but email and LinkedIn for business sponsors.
A single generic message rarely works for all audiences.
Your application Build two audience profiles and their next action.
Licence: one purchase licenses the playbook to your organization for its own internal use. Please do not resell or redistribute it.
Playbooks are educational guides with illustrative examples. For legal, tax or accounting decisions, a qualified professional can review your specific situation.