A field guide to choosing what to measure, building a usable logic model, defining indicators precisely, collecting data ethically and writing an honest impact report that funders can use.
Best for: Program managers and executive directors who report to funders, boards and the public.
Version 1.
Sample page
Lesson 01
Measurement starts with a management decision: whether to expand a program, change delivery, renew a grant, or improve access. Identify the audience and the action the evidence should support.
Interview a program manager, a participant representative, and a funder contact. Write one decision each needs to make. Translate those decisions into no more than five priority questions.
Worked example A pantry wants to know whether extended evening hours improve access for working families. It compares unique households reached by time slot, not simply total grocery bags.
Collecting everything creates reporting fatigue and distracts from useful decisions.
Your application Write a decision statement and three questions that evidence could answer.
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